Introducing New Artisan Reign Los Angeles

A Bold New Voice: Pricella Vithal

We find it exciting to discover a new artist—especially one with a point of view that feels both modern and unmistakably her own.

We’re so pleased to introduce Reign Los Angeles, designed by Pricella Vithal!

Her work is bold yet refined, with a strong sense of form and presence. Each piece feels designed to stand on its own, yet effortless to wear.

Design with Presence

Pricella’s background in design is evident in every detail. There’s a confidence to her work—jewelry that doesn’t follow trends, but defines its own space.

Made to Be Worn

What we love most is how wearable these pieces are.

They make a statement—but in a way that feels natural.

The kind of jewelry you reach for when you want something that elevates your look without overthinking it.

A Perfect Addition to Mia Gemma

Reign Los Angeles brings a fresh, contemporary energy to our collection—beautifully complementing the artists you already know and love.

It’s a line that feels current, distinctive, and entirely aligned with our vision of artisan luxury.

Discover Reign Los Angeles and explore Pricella Vithal’s collection

As always, we’re happy to help you find the piece that feels just right.